Case Study: The M Decor


Business Profile

The M Decor provide a professional and affordable painting and decorating service to domestic and commercial clients throughout South Devon and Exeter. With 17 years’ experience The M Decor have the skills, knowledge, and expertise required to carry out work to the very highest standards.

Industry

Painting and Decorating

Geography

Domestic and Commercial clients across South Devon and Exeter

TDA Business Support:

  • Business diagnostic to understand business development and growth opportunities
  • Business planning, finance and marketing strategy support
  • Digital marketing support with business growth partner, Cosmic
  • Review options to expand team and employ apprentices

 

Originally from Poland, The M Decor relocated to the UK in 2006 and has developed an excellent reputation for their services. The M Decor carry out work on their client’s property, providing a high-quality service that meets their needs and budget. The M Decor complete their projects on time, with as little disruption to their client’s household or business as possible.

The Challenge

Owner of The M Decor, Martin Bartnicki recognised that he had a strong business reputation locally with great reviews from clients and was looking to build on this to grow his business.

To do this, Martin wanted a better understanding of the costs of developing his business and the impact upscaling would have, including taking on more staff and possible apprenticeship opportunities.

Martin said: “I was looking for some independent advice to help me look at a business and marketing plan that would help my business get to the next level. We are proud of what the business has achieved and want to develop it further to increase our clients.”

Martin was also looking at better ways to manage his cash flow.

 

The Solution

Martin meets with TDA Business advisor Kim Thornton, who provides business support through the ERDF Growth Support programme. They initially complete a business diagnostic and review the business plans and strategy for growth to establish the next best steps for Martin and The M Decor.

Martin said: “Since I enrolled on the ERDF Growth Support Programme I have received the support I was looking for and more. Kim helped review the finances of the business and quickly established the key areas that I need to focus on. I have changed my approach to target bigger contracts that will keep my team busy for longer periods.

“Kim has also signposted me to a number of really useful contacts within banking and digital marketing. Both of these elements will help my business develop and grow.”

 

Results

The M Décor is establishing themselves as one of the leading painting and decorating companies in Torquay and the surrounding areas and are now speaking with clients across Devon.

Martin has also added airless paint spraying to their services, something which is offered by very few companies across the South West. It provides a super quality finish and is a faster application than brush painting, which has proved very popular with their customers and has won them new business.

Becoming a member of Checkatrade has also helped grow their business reputation.

Kim Thornton, TDA Business Advisor said: “The M Décor has glowing feedback on Google, Facebook, and MyBuilder. This was an area I strongly recommended to focus on and build a marketing campaign around as it demonstrates a high level of client satisfaction. What’s more, much of their business is won as a direct result of personal recommendations.

“Equally, The M Décor not only offer a reliable painting and decorating service at competitive prices, they can deliver property maintenance needs. By packaging this up all together, clients will see the range of services available and in turn create more business for the company.”

The M Décor continues to work with TDA and Cosmic to develop their digital marketing and how to convert this into sales. Software is being looked into to oversee The M Decor’s all transactions to better forecast and manage cash flow.

To help grow The M Décor team, apprenticeship opportunities are also being explored with partners across South Devon.

 

To find out more about The M Decor visit www.TheMDecor.co.uk

To see how the ERDF Growth Support programme can help your business visit www.tda-business.com/grow